Week 1 : First project revealed.
2 years ago

Photo by Armando Arauz on Unsplash

Last week, I started a new challenge called the 1kB2B challenge where I try to ship only b2b product and get to $1k MRR as fast as possible. I had no existing ideas or projects, but right after publishing last week's post, lack of ideas didn't matter anymore, I had to get to work.

I used my own system to try to come up with problems to solve, and although I did come up with a few that would work for this challenge. I tossed them aside and instead chose to work on someone else's idea.

To give you some context, a guy named Olivier reached out to me after reading the first article of the #ship_therapy challenge. We chatted a bit and he pitched me this idea that he needed dev help with. Since I was already invested in 1kProjects at the time, I couldn't give it much time, so he went and did his own thing ( IH Books, check it out), but we kept chatting on a daily basis and I enjoyed his feedback and his dedication on his own project.

Since I wanted to get out of my comfort zone as much as I could for this challenge, I thought why not do this with someone else, considering I tend to work alone. I asked Olivier if he wanted to do this with me and he said yes. We brainstormed ideas, and decided to solve a problem in his industry ( Advertising ), which I don't know much about.

We settled on a tool called AdWatch, which is supposed to help agencies and freelancers like Olivier better manage their client's advertising budgets.

Personal / learning goals

I like defining learning goals for every project I work on, that way if I don't achieve any of the financial goals, I can still be happy to know that I learned valuable stuff.

Below are my personal learning goals for this particular project :

  • Learn how to cold email : I don't have much cold email experience, and the few times I tried it, I barely got any responses. I'm planning to figure this out this time.

  • Learn ( Prove to myself ) that I am still able to learn new things fast : The first time I talked to Olivier about his industry and ideas, I felt way out of place. I didn't understand much of what he said and part of me wanted to just say no thank you and get back to doing what I already know. But I believe that's a mistake, and that I am still capable to learn completely new things, very fast. This is something I used to love doing as a kid, but kinda lost while growing up.

  • Validate this hypothesis : If you're an outsider to an industry, you can see things that insiders can't. This is a big one for me and if I do validate it, it'll open up so many other doors in my mind. I know it's not formulated very well, but hopefully you get the gist of it.

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If you follow me on Twitter, you may have noticed that I haven't been very active this week, and I don't even celebrate christmas! That's because I've been deep down in this rabbit hole, trying to figure things out and figuring out the adwords API.

Leaving the brainstorming/thinking part to my partner has allowed me to just code whatever he comes up with. So far, I wrote about 60% of the code for the MVP. Needless to say, this was a very productive week.

We also set up a modest landing page for early adopters. If you run ads for an agency, for your company, or for other people, please check it out and subscribe. We'll get in touch with you to chat and will offer an exclusive early bird pricing as soon as the app is ready ( in a week or two ).

Check it out over here : https://adwatch.me


I'm hoping the app will be ready by the end of next week for our early adopters, and the week after it we'll start reaching out to prospects. I am excited to finish the code, because I feel like the part where I'll learn the most is what comes after. Which is great because it keeps me motivated while I'm going through dozens of boring API documentation.

Other than that, I'm planning to do some work on 1kProjects this week as well. And maybe post v2.0 on PH, which I still didn't get around to.

Also, IndieHackers reached out to me for an interview about 1KProjects, so keep an eye for that one.

Thank you for reading.

Merry Christmas and happy new year!

Update : ➡️ Check out week 2-3 of the challenge.

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